SmarterDividends

ASBRF vs PG: Which Is the Better Dividend Stock?

As of July 2026, PG (The Procter & Gamble Company) screens as the stronger dividend stock, winning 6 of 8 head-to-head metrics. ASBRF offers the higher yield at 3.61%, PG has the higher dividend-safety score, and ASBRF trades at the larger discount to fair value (+45%).

MetricASBRFPG
Forward yield3.61%2.90%
Annual dividend$0.35$4.35
Payout ratio64%62%
Years of growth2 yr42 yr
5-yr dividend growth1.5%6.0%
5-yr total return-36%5%
Dividend safety score50 (C)90 (A)
Fair value estimate$14.17$140.41
Upside to fair value+45%-6%
Frequencysemiannualquarterly
Market cap$14.3B$347.3B
P/E ratio19.521.9

Higher yield

ASBRF

3.61%

Safer dividend

PG

Grade A

Faster growth

PG

6.0%

Better value

ASBRF

+45% upside

ASBRF vs PG — FAQ

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