BABA vs DDS: Which Is the Better Dividend Stock?
As of July 2026, DDS (Dillard's, Inc.) screens as the stronger dividend stock, winning 6 of 7 head-to-head metrics. BABA offers the higher yield at 0.91%, DDS has the higher dividend-safety score, and DDS trades at the larger discount to fair value (+107%).
| Metric | BABA | DDS |
|---|---|---|
| Forward yield | 0.91% | 0.20% |
| Annual dividend | $1.05 | $1.20 |
| Payout ratio | 17% | 3% |
| Years of growth | 2 yr | 15 yr |
| 5-yr dividend growth | — | 12.9% |
| 5-yr total return | -33% | 198% |
| Dividend safety score | 58 (C) | 99 (A) |
| Fair value estimate | $123.79 | $1,174.64 |
| Upside to fair value | +10% | +107% |
| Frequency | annual | quarterly |
| Market cap | $275.7B | $9.2B |
| P/E ratio | 17.7 | 14.0 |
Higher yield
BABA
0.91%
Safer dividend
DDS
Grade A
Faster growth
DDS
12.9%
Better value
DDS
+107% upside
BABA vs DDS — FAQ
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