BABA vs KSS: Which Is the Better Dividend Stock?
As of July 2026, BABA (Alibaba Group Holding Limited) screens as the stronger dividend stock, winning 6 of 7 head-to-head metrics. KSS offers the higher yield at 2.89%, BABA has the higher dividend-safety score, and BABA trades at the larger discount to fair value (+7%).
| Metric | BABA | KSS |
|---|---|---|
| Forward yield | 0.91% | 2.89% |
| Annual dividend | $1.05 | $0.50 |
| Payout ratio | 17% | 21% |
| Years of growth | 2 yr | 0 yr |
| 5-yr dividend growth | — | -29.2% |
| 5-yr total return | -31% | -70% |
| Dividend safety score | 58 (C) | 57 (C) |
| Fair value estimate | $123.47 | $12.96 |
| Upside to fair value | +7% | -25% |
| Frequency | annual | quarterly |
| Market cap | $288.4B | $2.0B |
| P/E ratio | 17.7 | 7.3 |
Higher yield
KSS
2.89%
Safer dividend
BABA
Grade C
Faster growth
KSS
-29.2%
Better value
BABA
+7% upside
BABA vs KSS — FAQ
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