SmarterDividends

BABB vs COST: Which Is the Better Dividend Stock?

As of July 2026, COST (Costco Wholesale Corporation) screens as the stronger dividend stock, winning 6 of 8 head-to-head metrics. BABB offers the higher yield at 4.78%, COST has the higher dividend-safety score, and BABB trades at the larger discount to fair value (+22%).

MetricBABBCOST
Forward yield4.78%0.62%
Annual dividend$0.04$5.88
Payout ratio50%27%
Years of growth0 yr21 yr
5-yr dividend growth0.0%13.0%
5-yr total return14%107%
Dividend safety score73 (B)95 (A)
Fair value estimate$1.02$422.97
Upside to fair value+22%-55%
Frequencyquarterlyquarterly
Market cap$6.0M$415.0B
P/E ratio10.447.4

Higher yield

BABB

4.78%

Safer dividend

COST

Grade A

Faster growth

COST

13.0%

Better value

BABB

+22% upside

BABB vs COST — FAQ

See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.