BKNG vs HD: Which Is the Better Dividend Stock?
As of July 2026, BKNG and HD are closely matched. HD offers the higher yield at 2.75%, HD has the higher dividend-safety score, and BKNG trades at the larger discount to fair value (+42%).
| Metric | BKNG | HD |
|---|---|---|
| Forward yield | 0.89% | 2.75% |
| Annual dividend | $1.61 | $9.32 |
| Payout ratio | 21% | 66% |
| Years of growth | 1 yr | 16 yr |
| 5-yr dividend growth | — | 8.9% |
| 5-yr total return | 98% | 4% |
| Dividend safety score | — | 84 (A) |
| Fair value estimate | $257.28 | $255.76 |
| Upside to fair value | +42% | -25% |
| Frequency | quarterly | quarterly |
| Market cap | $139.1B | $332.1B |
| P/E ratio | 24.0 | 24.1 |
Higher yield
HD
2.75%
Safer dividend
HD
Grade A
Faster growth
HD
8.9%
Better value
BKNG
+42% upside
BKNG vs HD — FAQ
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