CHD vs COST: Which Is the Better Dividend Stock?
As of July 2026, CHD and COST are closely matched. CHD offers the higher yield at 1.25%, CHD has the higher dividend-safety score, and CHD trades at the larger discount to fair value (-23%).
| Metric | CHD | COST |
|---|---|---|
| Forward yield | 1.25% | 0.62% |
| Annual dividend | $1.23 | $5.88 |
| Payout ratio | 39% | 27% |
| Years of growth | 29 yr | 21 yr |
| 5-yr dividend growth | 4.2% | 13.0% |
| 5-yr total return | 17% | 107% |
| Dividend safety score | 98 (A) | 95 (A) |
| Fair value estimate | $75.82 | $422.97 |
| Upside to fair value | -23% | -55% |
| Frequency | quarterly | quarterly |
| Market cap | $23.2B | $415.0B |
| P/E ratio | 32.3 | 47.4 |
Higher yield
CHD
1.25%
Safer dividend
CHD
Grade A
Faster growth
COST
13.0%
Better value
CHD
-23% upside
CHD vs COST — FAQ
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