SmarterDividends

COST vs KR: Which Is the Better Dividend Stock?

As of September 2026, COST (Costco Wholesale Corporation) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. KR offers the higher yield at 2.66%, COST has the higher dividend-safety score, and KR trades at the larger discount to fair value (-8%).

MetricCOSTKR
Forward yield0.65%2.66%
Annual dividend$5.88$1.56
Payout ratio27%76%
Years of growth21 yr19 yr
5-yr dividend growth13.0%14.5%
5-yr total return82%50%
Dividend safety score97 (A)81 (A)
Fair value estimate$441.82$55.40
Upside to fair value-51%-8%
Frequencyquarterlyquarterly
Market cap$401.2B$34.0B
P/E ratio45.331.7

Higher yield

KR

2.66%

Safer dividend

COST

Grade A

Faster growth

KR

14.5%

Better value

KR

-8% upside

COST vs KR — FAQ

See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.