The Clorox Company
CLX42 yrs growthConsumer Defensive · Stock · quarterly payer
Forward Yield
5.15%
Annual Dividend
$4.96
Payout Ratio
80%
5-Yr Growth
2.5%
Ex-Date
Apr 22, 2026
Frequency
Quarterly
Summary
As of July 2026, The Clorox Company (CLX) yields 5.15% ($4.96 per share annually), with a blended fair-value estimate of $139.01 — +44% upside, so it screens as undervalued. Dividend safety grade: B (79/100). 42 years of dividend growth.
Is CLX a good dividend stock?
YesThe Clorox Company (CLX) pays a quarterly dividend yielding 5.15% ($4.96/yr), with 42 years of growth and a dividend-safety grade of B. It scores well across payout coverage, growth history and safety — a dependable income holding.
Advantages
- Dividend Aristocrat — 42 consecutive years of growth
- Never cut its dividend on record
Risks
- Share price is down over the past 5 years
Key Data
- Dividend Yield
- 5.15%
- Payout Ratio
- 80%
- Annual Dividend
- $4.96
- 5-Yr Avg Growth
- 2.5%
- Ex-Dividend Date
- Apr 22, 2026
- Years of Growth
- 42
- Frequency
- quarterly
- Beta
- 0.53
- Market Cap
- $11.6B
- P/E Ratio
- 15.7
- 5-Yr Total Return
- -43%
- 52-Week Range
- $84.70 – $132.03
- Dividend Safety
- B · 79/100
- Ever Cut?
- No
Frequently Asked Questions
CLX Price — Last 12 Months
Daily close
Price Return
1 Year
-19%
3 Years
-38%
5 Years
-43%
52-Week Range
$84.70 – $132.03
Price change over each period (excludes dividends). Past performance doesn't guarantee future results.
What is CLX worth?
Undervaluedhigh confidenceOur blended fair-value estimate for The Clorox Company is $139.01 per share, versus a market price of $96.32. That implies 44% of upside — a margin of safety of about 31%.
Fair Value
$139.01
Current Price
$96.32
Upside
+44%
Margin of Safety
31%
How we get there
Discounted cash flow
Discounts projected free cash flow back to today.
Dividend discount
Discounts the future dividend stream back to today.
Earnings multiple (Graham)
Graham's earnings-multiple formula, anchored to bond yields.
At today's price, the market is pricing in about 0.3% annual free-cash-flow growth. We model 7.4% — below our estimate, leaving room for upside if the business executes.
Assumptions: 7.0% discount rate (CAPM), 7.4% stage-1 growth, 2.5% terminal growth, $6.15 EPS, $4.96 annual dividend. Updated weekly.
Fair-value estimates are model output for educational purposes only — not investment advice or a price target.
CLX Dividend Safety Score
Safe
SmarterDividends' proprietary score, backtested against which dividends were actually cut over 15+ years (0.78 AUC). It blends a validated cut-risk model (growth streak, cut history) with current payout, cash-flow and debt. Higher is safer · not investment advice.
Dividend Growth
Total dividends per share by year
Dividend History
| Ex-Date | Pay Date | Amount | Type |
|---|---|---|---|
| Apr 22, 2026 | — | $1.2400 | regular |
| Jan 28, 2026 | — | $1.2400 | regular |
| Oct 22, 2025 | — | $1.2400 | regular |
| Aug 13, 2025 | — | $1.2400 | regular |
| Apr 23, 2025 | — | $1.2200 | regular |
| Jan 29, 2025 | — | $1.2200 | regular |
| Oct 23, 2024 | — | $1.2200 | regular |
| Aug 14, 2024 | — | $1.2200 | regular |
| Apr 23, 2024 | — | $1.2000 | regular |
| Jan 23, 2024 | — | $1.2000 | regular |
| Oct 24, 2023 | — | $1.2000 | regular |
| Aug 8, 2023 | — | $1.2000 | regular |
| Apr 25, 2023 | — | $1.1800 | regular |
| Jan 24, 2023 | — | $1.1800 | regular |
Income Calculator
At $4.96 / yr per share
