Lamar Advertising Company
LAMRReal Estate · Stock · quarterly payer
Forward Yield
4.49%
Annual Dividend
$6.60
Payout Ratio
115%
5-Yr Growth
26.4%
Ex-Date
Sep 21, 2026
Frequency
Quarterly
Summary
As of September 2026, Lamar Advertising Company (LAMR) yields 4.49% ($6.60 per share annually), with a blended fair-value estimate of $82.53 — -44% downside, so it screens as overvalued. Dividend safety grade: C (50/100). 2 years of dividend growth.
Is LAMR a good dividend stock?
MixedLamar Advertising Company (LAMR) pays a quarterly dividend yielding 4.49% ($6.60/yr), with 2 years of growth and a dividend-safety grade of C. The picture is mixed — the dividend pays, but safety or growth signals are weaker than ideal.
Advantages
- Strong 26.4% 5-yr dividend growth
Risks
- Cut its dividend in 2020
- Elevated payout ratio (115%)
Key Data
- Dividend Yield
- 4.49%
- Payout Ratio
- 115%
- Annual Dividend
- $6.60
- 5-Yr Avg Growth
- 26.4%
- Ex-Dividend Date
- Sep 21, 2026
- Years of Growth
- 2
- Frequency
- quarterly
- Beta
- 1.20
- Market Cap
- $14.8B
- P/E Ratio
- 26.7
- 5-Yr Total Return
- 30%
- 52-Week Range
- $114.45 – $166.33
- Dividend Safety
- C · 50/100
- Ever Cut?
- Yes (2020)
Frequently Asked Questions
LAMR Price — Last 12 Months
Daily close
Price Return
1 Year
+24%
3 Years
+78%
5 Years
+30%
52-Week Range
$114.45 – $166.33
Price change over each period (excludes dividends). Past performance doesn't guarantee future results.
What is LAMR worth?
Overvaluedlow confidenceOur blended fair-value estimate for Lamar Advertising Company is $82.53 per share, versus a market price of $146.81. That implies 44% of downside.
Fair Value
$82.53
Current Price
$146.81
Downside
-44%
Margin of Safety
-78%
How we get there
Dividend discount
Discounts the future dividend stream back to today.
Assumptions: 10.3% discount rate (CAPM), 1.3% stage-1 growth, 2.5% terminal growth, $5.48 EPS, $6.60 annual dividend. Updated weekly.
Fair-value estimates are model output for educational purposes only — not investment advice or a price target.
LAMR Dividend Safety Score
Borderline
SmarterDividends' proprietary score, backtested against which dividends were actually cut over 15+ years (0.78 AUC). It blends a validated cut-risk model (growth streak, cut history) with current payout, cash-flow and debt. Higher is safer · not investment advice.
Dividend Growth
Total dividends per share by year
Dividend History
| Ex-Date | Pay Date | Amount | Type |
|---|---|---|---|
| Sep 21, 2026 | — | $1.6500 | regular |
| Jun 16, 2026 | — | $1.6000 | regular |
| Mar 16, 2026 | — | $1.6000 | regular |
| Dec 22, 2025 | — | $1.8000 | regular |
| Sep 19, 2025 | — | $1.5500 | regular |
| Jun 16, 2025 | — | $1.5500 | regular |
| Mar 14, 2025 | — | $1.5500 | regular |
| Dec 18, 2024 | — | $1.6500 | regular |
| Sep 18, 2024 | — | $1.4000 | regular |
| Jun 17, 2024 | — | $1.3000 | regular |
| Mar 14, 2024 | — | $1.3000 | regular |
| Dec 15, 2023 | — | $1.2500 | regular |
| Sep 15, 2023 | — | $1.2500 | regular |
| Jun 15, 2023 | — | $1.2500 | regular |
Income Calculator
At $6.60 / yr per share
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