Nu Skin Enterprises, Inc.
NUSConsumer Defensive · Stock · quarterly payer
Forward Yield
4.97%
Annual Dividend
$0.24
Payout Ratio
22%
5-Yr Growth
-30.7%
Ex-Date
Aug 28, 2026
Frequency
Quarterly
Summary
As of September 2026, Nu Skin Enterprises, Inc. (NUS) yields 4.97% ($0.24 per share annually), with a blended fair-value estimate of $5.51 — +14% upside, so it screens as fairly valued. Dividend safety grade: C (63/100).
Is NUS a good dividend stock?
Yes, with caveatsNu Skin Enterprises, Inc. (NUS) pays a quarterly dividend yielding 4.97% ($0.24/yr), with 0 years of growth and a dividend-safety grade of C. It's a solid income payer, but check the caveats below before buying.
Advantages
- Comfortable payout ratio (22%)
Risks
- Cut its dividend in 2024
- Dividend has been shrinking, not growing
- Share price is down over the past 5 years
Key Data
- Dividend Yield
- 4.97%
- Payout Ratio
- 22%
- Annual Dividend
- $0.24
- 5-Yr Avg Growth
- -30.7%
- Ex-Dividend Date
- Aug 28, 2026
- Years of Growth
- 0
- Frequency
- quarterly
- Beta
- 0.97
- Market Cap
- $228.8M
- P/E Ratio
- —
- 5-Yr Total Return
- -88%
- 52-Week Range
- $4.49 – $14.62
- Dividend Safety
- C · 63/100
- Ever Cut?
- Yes (2024)
Frequently Asked Questions
NUS Price — Last 12 Months
Daily close
Price Return
1 Year
-60%
3 Years
-77%
5 Years
-88%
52-Week Range
$4.49 – $14.62
Price change over each period (excludes dividends). Past performance doesn't guarantee future results.
What is NUS worth?
Fairly valuedlow confidenceOur blended fair-value estimate for Nu Skin Enterprises, Inc. is $5.51 per share, versus a market price of $4.85. That implies the stock is roughly fairly priced.
Fair Value
$5.51
Current Price
$4.85
Gap
+14%
Margin of Safety
12%
How we get there
Dividend discount
Discounts the future dividend stream back to today.
At today's price, the market is pricing in about -10.0% annual free-cash-flow growth. We model 20.0% — below our estimate, leaving room for upside if the business executes.
Assumptions: 9.1% discount rate (CAPM), 20.0% stage-1 growth, 2.5% terminal growth, -$4.59 EPS, $0.24 annual dividend. Updated weekly.
Fair-value estimates are model output for educational purposes only — not investment advice or a price target.
NUS Dividend Safety Score
Borderline
SmarterDividends' proprietary score, backtested against which dividends were actually cut over 15+ years (0.78 AUC). It blends a validated cut-risk model (growth streak, cut history) with current payout, cash-flow and debt. Higher is safer · not investment advice.
Dividend Growth
Total dividends per share by year
Dividend History
| Ex-Date | Pay Date | Amount | Type |
|---|---|---|---|
| Aug 28, 2026 | — | $0.0600 | regular |
| May 29, 2026 | — | $0.0600 | regular |
| Feb 27, 2026 | — | $0.0600 | regular |
| Nov 28, 2025 | — | $0.0600 | regular |
| Aug 29, 2025 | — | $0.0600 | regular |
| May 30, 2025 | — | $0.0600 | regular |
| Feb 24, 2025 | — | $0.0600 | regular |
| Nov 29, 2024 | — | $0.0600 | regular |
| Aug 30, 2024 | — | $0.0600 | regular |
| May 31, 2024 | — | $0.0600 | regular |
| Feb 23, 2024 | — | $0.0600 | regular |
| Nov 22, 2023 | — | $0.3900 | regular |
| Aug 24, 2023 | — | $0.3900 | regular |
| May 25, 2023 | — | $0.3900 | regular |
Income Calculator
At $0.24 / yr per share
