SmarterDividends

AAPL vs CRM: Which Is the Better Dividend Stock?

As of July 2026, AAPL and CRM are closely matched. CRM offers the higher yield at 1.03%, AAPL has the higher dividend-safety score, and CRM trades at the larger discount to fair value (+71%).

MetricAAPLCRM
Forward yield0.32%1.03%
Annual dividend$1.08$1.76
Payout ratio13%20%
Years of growth14 yr1 yr
5-yr dividend growth5.0%
5-yr total return120%-36%
Dividend safety score95 (A)
Fair value estimate$170.06$291.96
Upside to fair value-49%+71%
Frequencyquarterlyquarterly
Market cap$4.8T$142.3B
P/E ratio40.519.8

Higher yield

CRM

1.03%

Safer dividend

AAPL

Grade A

Faster growth

AAPL

5.0%

Better value

CRM

+71% upside

AAPL vs CRM — FAQ

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