BABA vs HOG: Which Is the Better Dividend Stock?
As of September 2026, HOG (Harley-Davidson, Inc.) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. HOG offers the higher yield at 2.64%, HOG has the higher dividend-safety score, and HOG trades at the larger discount to fair value (+16%).
| Metric | BABA | HOG |
|---|---|---|
| Forward yield | 0.94% | 2.64% |
| Annual dividend | $1.05 | $0.74 |
| Payout ratio | 24% | 41% |
| Years of growth | 2 yr | 5 yr |
| 5-yr dividend growth | — | 55.2% |
| 5-yr total return | -20% | -23% |
| Dividend safety score | 58 (C) | 62 (C) |
| Fair value estimate | $92.19 | $32.65 |
| Upside to fair value | -22% | +16% |
| Frequency | annual | quarterly |
| Market cap | $277.9B | $2.9B |
| P/E ratio | 25.3 | 15.5 |
Higher yield
HOG
2.64%
Safer dividend
HOG
Grade C
Faster growth
HOG
55.2%
Better value
HOG
+16% upside
BABA vs HOG — FAQ
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