Harley-Davidson, Inc.
HOGConsumer Cyclical · Stock · quarterly payer
Forward Yield
2.64%
Annual Dividend
$0.74
Payout Ratio
41%
5-Yr Growth
55.2%
Ex-Date
Jun 8, 2026
Frequency
Quarterly
Summary
As of September 2026, Harley-Davidson, Inc. (HOG) yields 2.64% ($0.74 per share annually), with a blended fair-value estimate of $32.65 — +16% upside, so it screens as undervalued. Dividend safety grade: C (62/100). 5 years of dividend growth.
Is HOG a good dividend stock?
Yes, with caveatsHarley-Davidson, Inc. (HOG) pays a quarterly dividend yielding 2.64% ($0.74/yr), with 5 years of growth and a dividend-safety grade of C. It's a solid income payer, but check the caveats below before buying.
Advantages
- Comfortable payout ratio (41%)
- Strong 55.2% 5-yr dividend growth
Risks
- Cut its dividend in 2020
- Share price is down over the past 5 years
Key Data
- Dividend Yield
- 2.64%
- Payout Ratio
- 41%
- Annual Dividend
- $0.74
- 5-Yr Avg Growth
- 55.2%
- Ex-Dividend Date
- Jun 8, 2026
- Years of Growth
- 5
- Frequency
- quarterly
- Beta
- 1.29
- Market Cap
- $2.9B
- P/E Ratio
- 15.5
- 5-Yr Total Return
- -23%
- 52-Week Range
- $17.09 – $31.25
- Dividend Safety
- C · 62/100
- Ever Cut?
- Yes (2020)
Frequently Asked Questions
HOG Price — Last 12 Months
Daily close
Price Return
1 Year
+1%
3 Years
-15%
5 Years
-23%
52-Week Range
$17.09 – $31.25
Price change over each period (excludes dividends). Past performance doesn't guarantee future results.
What is HOG worth?
Undervaluedlow confidenceOur blended fair-value estimate for Harley-Davidson, Inc. is $32.65 per share, versus a market price of $28.10. That implies 16% of upside — a margin of safety of about 14%.
Fair Value
$32.65
Current Price
$28.10
Upside
+16%
Margin of Safety
14%
How we get there
Discounted cash flow
Discounts projected free cash flow back to today.
Earnings multiple (Graham)
Graham's earnings-multiple formula, anchored to bond yields.
At today's price, the market is pricing in about -10.0% annual free-cash-flow growth. We model -5.0% — below our estimate, leaving room for upside if the business executes.
Assumptions: 10.8% discount rate (CAPM), -5.0% stage-1 growth, 2.5% terminal growth, $1.82 EPS, $0.74 annual dividend. Updated weekly.
Fair-value estimates are model output for educational purposes only — not investment advice or a price target.
HOG Dividend Safety Score
Borderline
SmarterDividends' proprietary score, backtested against which dividends were actually cut over 15+ years (0.78 AUC). It blends a validated cut-risk model (growth streak, cut history) with current payout, cash-flow and debt. Higher is safer · not investment advice.
Dividend Growth
Total dividends per share by year
Dividend History
| Ex-Date | Pay Date | Amount | Type |
|---|---|---|---|
| Jun 8, 2026 | — | $0.1880 | regular |
| Mar 2, 2026 | — | $0.1880 | regular |
| Dec 9, 2025 | — | $0.1800 | regular |
| Sep 10, 2025 | — | $0.1800 | regular |
| Jun 2, 2025 | — | $0.1800 | regular |
| Feb 28, 2025 | — | $0.1800 | regular |
| Dec 10, 2024 | — | $0.1730 | regular |
| Sep 16, 2024 | — | $0.1730 | regular |
| Jun 5, 2024 | — | $0.1730 | regular |
| Mar 1, 2024 | — | $0.1730 | regular |
| Dec 8, 2023 | — | $0.1650 | regular |
| Sep 11, 2023 | — | $0.1650 | regular |
| Jun 2, 2023 | — | $0.1650 | regular |
| Mar 2, 2023 | — | $0.1650 | regular |
Income Calculator
At $0.74 / yr per share
