BABA vs RCKY: Which Is the Better Dividend Stock?
As of September 2026, RCKY (Rocky Brands, Inc.) screens as the stronger dividend stock, winning 5 of 7 head-to-head metrics. RCKY offers the higher yield at 1.54%, RCKY has the higher dividend-safety score, and RCKY trades at the larger discount to fair value (+61%).
| Metric | BABA | RCKY |
|---|---|---|
| Forward yield | 0.93% | 1.54% |
| Annual dividend | $1.05 | $0.68 |
| Payout ratio | 24% | 17% |
| Years of growth | 2 yr | 0 yr |
| 5-yr dividend growth | — | 2.1% |
| 5-yr total return | -24% | -7% |
| Dividend safety score | 58 (C) | 91 (A) |
| Fair value estimate | $90.59 | $71.16 |
| Upside to fair value | -20% | +61% |
| Frequency | annual | quarterly |
| Market cap | $281.5B | $330.7M |
| P/E ratio | 25.6 | 11.6 |
Higher yield
RCKY
1.54%
Safer dividend
RCKY
Grade A
Faster growth
RCKY
2.1%
Better value
RCKY
+61% upside
BABA vs RCKY — FAQ
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